What is a Squishmallow? Let's Find Out! (2024 Updated)

What is a Squishmallow? Let's Find Out! (2024 Updated)

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As a passionate toy store owner and collector, I've come across many delightful treasures, but nothing quite compares to the charm of Squishmallows!

These round, colorful, adorable, squishy plushies are bursting with personality, making them a must-have for any toy enthusiast.

But what is a Squishmallow, and what makes this squishy collection a huge hit among all ages? 

 

 

Squishmallow: What On Earth Is It?

Squishmallow: What On Earth Is It?

Squishmallows are plush toys that both kids and adults love worldwide. They are famous for being super soft, adorable, and cute. They can be a fruit or a stuffed animal in different sizes, shapes, and colors. Most of the time, they come in a variety of famous characters.

Despite their popularity, some collectors think Squishmallows are something other than financial investments since many believe they must be the root of comfort and pride. This makes most popular Squishmallows hard to find. But what's the first Squishmallow ever?

A Brief History

A Brief History

According to Jonathan Kelly, co-president of Kellytoy company [1], the popularity of Squishmallows started when it was launched in 2017 at Walgreens. Since then, it has attracted a huge audience of different ages.

The stuffed animals, fruits, and characters have their names and a unique personality [2]. The popularity of these toys is brought by the love of Gen Z worldwide due to the comfort they give, especially last year during the pandemic. 

Numerous videos are posted on social media where Squismallow enthusiasts and collectors show off their stuffed animals on their Instagram accounts. One is Terrie Peters, who has two kids living on the Atlantic Coast and loves exploring Florida's theme parks or a small beach town with her Squishmallows. 

Find out the best place to buy Squishmallows here

Popular Squishmallow “Squads” 

Fruit Squad

Fruit Squad

Squishmallows has a famous fruit squad, including Phyllis the Peach, Maui the Pineapple, and Wanda the Watermelon. Squishmallow can be sent as gifts for friends and companions or as an addition to your collection!

These Squishmallow toys measure 2 inches and are made from high-quality materials and filling, making them more adorable and fun!

Cow Squad

The Kellytoy Company has also produced a squishy stuffed animal: the Cow Squishmallows Squads. This comes in three coordinating colors; you can easily purchase them online!

Because of its fluffy texture, the Squishmallow is a great comfort and pillow pal. It is a 12-inch plush toy you can add to your collections or give to friends, kids, and kids at heart. Find out what the cutest Squishmallow is here.

Pig Squad

Pig Squad

Fans may also love the pig squad that comes in various designs. Some have pale purple patches, curly ears, and round black eyes. Squishmallow enthusiasts can enjoy these pig-designed, ultra-soft plush toys curated with high-quality material in their collections!

Frog Squad

This is another squishy plush toy to add to your collections! Many fans have been posting videos with their frog squad plushies on social media for good reasons.

You may choose from various characters in the Frog Squad, like Baratelli, Alandy, Fanina, Ludwig, Philippine, Robert, and Wendy. They all have unique colors, names, appearances, and interesting storylines that everyone in the community will love!

Check Available Squishmallows Here 

Bird Squad

Bird Squad

The bird squad comprises five adorable Squishmallows, all in different sizes, colors, and shapes. One is Priscilla, a blue peacock who is also part of the Zoo squad. She loves helping others and spending time with her friends trying out new activities!

Leopard Squad

The Leopard Squishmallows squad has also been one of the fan favorites and has the most eos on social media. Most have green, blue, or gray outline spots and sparkling inner ears.

Each squad member has unique stories that kids and adults will adore. One of them is Liv, who wants to build rocket ships as she ages.

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What Are The Squishmallow Sizes?

What Are The Squishmallow Sizes? 

Squishmallows come in various sizes that perfectly fit your bag, bedside, or store shelves. Their sizes vary from 3.5-inch, 5-inch, 7-inch, 8-inch, 11-inch, 12-inch, 13-inch, 16-inch, 20-inch, and 24-inch.

There is also an exclusive size limit that stores or online retailers offer. Some exclusive squads can only be bought in a few sizes.

How Much Is It Worth?

Many can enjoy these adorable toys for a very affordable price. Believe it or not, most of these only cost between $10 to $40!

Please note that the price of the Squishmallows will vary depending on your chosen size, design, and type. It may also depend on the stores you purchase from on the internet or at a physical store around the world.

Celebrities like Charli D'Amelio and Lady Gaga also collect limited edition Squishmallow, so expect that as it becomes more popular in the market, the Squishmallow toy will be sold at a higher price.

But are there fake Squishmallows?

What Makes Squishmallows Rare?

What Makes Squishmallows Rare?

Aside from their beautifully made designs and exceptional fluffiness, what makes Squishmallows rare is the comfort they provide all ages, especially during the pandemic. This is why so many people began hunting them on Amazon, Target, Walgreens, and other toy stores since 2020.

One of the rarest squishmallow toys is Jack the Black Cat. This super-soft and cuddly cat Squishmallow has only 500 in circulation.

Moreover, the online world adored these toys, leaving brand retailers with sold-out shelves. Even the newest plush toys were sold within two hours because of the number of people lining up to buy them weekly. So, what's the rarest Squishmallow?

Types of Squishmallows 

  • Standard Squishmallows: The classic plushies in various sizes.

  • Clip-Ons: Squishmallows designed to clip onto bags or backpacks for on-the-go fun.

  • Squishville: A miniature world of Squishmallows for imaginative play.

  • Micromallows: Tiny Squishmallows are ideal for collectors.

  • Squish-Doos: Plushies have special features that are perfect for collectors.

  • Fuzz-A-Mallows: Plushies with a unique textured surface.

  • Flip-A-Mallows: Plushies with reversible designs for added fun.

  • Stackables: Squishmallows designed for stacking and building.

  • Hug Mees & Laying Hug Mees: Squishmallows with flexible posing options.

  • Squeeze Mallows: Squishmallows are designed for satisfying squishing.

  • Cuddlers & Hugmallows: Larger Squishmallows for extra comfort and hugs.

FAQs 

What is so special about Squishmallows?

The Kellytoy brand has created adorable Squishmallows with bursting personalities, stories, and unique names, which makes them special. Squishmallows started becoming popular in 2020, but the brand has existed since 2017.

These toys can also help people cope with stress and anxiety, especially during the pandemic. They had sold thousands of plushies. See what's the biggest Squishmallow here

What do they fill Squishmallows with?

Every specific Squishmallow is filled with polyester fiber, making it a soft, cuddly, and fluffy toy. The company retailers use Ultra-soft Spandex and Polyester material to give the line brand more “marshmallow-like” stuffing inside.

How many different Squishmallows are there?

Currently, there are 1,000 different Squishmallow toys on the market. Many are sold every year because people are looking for toys to collect and squeeze!

They love how they represent various animals, sports, and emotions everyone can relate to and bring anywhere—including the beach!

Squish `Em!

Squishmallows became even more prominent when the pandemic started because of their adorable personalities and abilities to help people cope with sadness or anxiety. Kellytoy produced these plush toys in 2017 using polyester fiber, giving them a squishy texture that people of all ages love to cuddle with.

There is also a new line released and sold occasionally, making kids (and the young at heart) always on the lookout for new squishies they can buy!

If you are looking for affordable and 100% authentic Squishmallows, check out Toynk. Our team just received a fresh batch, so our shelves are fully stacked. They're selling out quickly as everyone rushes to grab their favorites, so check out our collection before they're all gone!

 

 

References:

  1. https://www.insider.com/squishmallow-squishmallows-walgreens-disney-cvs-viral-collectors-social-media-frog-2021-2
  2. https://www.nytimes.com/2021/03/16/style/squishmallows.html

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