What is the Rarest Squishmallow? (2026 Updated)

With over 3,000 unique designs and counting, the Squishmallow lineup from Jazwares has taken the world by storm.

But what is the rarest Squishmallow?

We've spoken to dedicated Squishmallows collectors, exchanged tales of discoveries, and deep-dived into the Squishmallows lore to uncover those elusive pieces that send collectors into a frenzy.

If you wish to check out the complete selection of available Squishmallows, kindly click the link below.

Key Takeaways

• Jack the Black Cat remains the most iconic and rarest Squishmallow, with only 500 ever made and a resale price now reaching $1,800–$2,500.

• JSK the Cat may actually hold the rarest Squishmallow title — only 250 units exist, and confirmed sales have hit a price of $6,700.

• The official Squishmallows Rarity Scale uses color-coded hangtag seals (silver, gold, holographic, black, purple) to indicate production limits — including the ultra rare Squishmallows tiers.

• Counterfeits are a growing problem for high-priced Squishmallows — always buy from authorized retailers or learn to spot fakes.

15 Rarest Squishmallows To Date 

1. Jack The Black Cat

Jack is a black cat, like Squishmallow from Easter Squad. He has white eyes, a darker belly, and white whiskers, which make him look like Hello Kitty.

We learned that this limited edition Squishmallow is a strong but silent type. Jack Black Cat Squishmallow loves cuddling and is always available to lend a helping hand. 

Estimated Value: Roughly $1,299.99

2. Avery The Duck

Attending Squishmallow swap meets was an incredible experience. I learned that Avery the Duck, with a green head and brown body, is one of the ultra-rare stuffed toys from the Farm Squads.

His belly is tan, and he has super soft brown wings. It also comes in a new Canadian exclusive collection.

Avery the Duck is on the rugby team, so don't underestimate him! He also has a family that loves to watch his games and bring popsicles to celebrate them.

Estimated Value: Roughly $499

3. Patty The Cow

Patty is one of the Squishmallow plush toys people adore most because of her pastel pink patches and the lavender-purple touches on her ear.

She's living with a Squishmallow family on a popular booth at the springtime farmer's market. Just imagine a whole family of squishy, plushy goodness!

Estimated Value: Roughly $290

Read: Best Place To Buy Squishmallows

4. Blossom The Sheep

Blossom is a rare plush toy that would make a perfect gift for a person who loves sheep.

If you're looking for an addition to your collection, Blossom is perfect for cuddling since he is less expensive than the other Squishmallows characters.

Estimated Value: Roughly $188

5. Gertrude The Goose

At a fan event, I met collectors of Gertrude, one of the rare Squishmallow toys that love adventure.

Although everyone knows her as the "bossy" type, she has a soft heart and loves helping Fania the Purple Owl, Calico Cat, and Stacy the Squid with brown fur and golden tentacles.

Gertrude is an adorable black-and-grey goose with a white belly and round black eyes. She is one of the Squishmallows that can only be bought in Canada.

6. Philippe The Frog

Philippe is a green frog and a rare plush toy with a white belly, green body, and a pale pink heart on his cheeks.

His black eyes are rimmed in white at the top of his head. We discovered that he is part of the Valentine baby squad Squishmallows, who enjoys playing hopscotch with his friends, especially Marco and Stacy the Squid Squishmallow.

But how rare is Gary the Giraffe Squishmallow?

7. CONNOR THE COW

Connor belongs to rare Squishmallows that sellers often restock since many are attracted to him.

We noticed he had black and white patches with small, pale horns and black eyes.

He is an active Squishmallow athlete who loves riding his bike. This Squishmallow has been in California (which he considers the coolest place he has ever been to).

8. Celine The Hen

Celine is a light brown chicken and a rare Squishmallow with round black eyes and a light orange beak.

She is a great addition to your Squishmallow collection because she is considered a sweet and thoughtful Squishmallow.

Celine loves to hang out with her friends Fania the Purple Owl, Mallard Duck, and Stacy the Squid.

Check out what people think are the ugliest Squishmallows here. 

9. Lenora the Loon

Visiting thrift stores and garage sales led me to stumble upon vintage Squishmallows, Lenora the Loon- a black and grey Squishmallow exclusive to Canada.

She is an adorable aquatic bird with black wings, a grey body, a tan belly, and a white neck filled with vertical black stripes.

She is a part of the singer's Squishmallow family, but unfortunately, she can't sing.

Show her your love and support by including Leonora in your Squishmallow collection! Check out the cutest Squishmallows here. 

10. Santino The Platypus

The whole lineup of the rarest Squishmallows will not be complete without Santino the Platypus. He has a cocoa-brown body, a duck-like bill, and round eyes.

The manufacturers love to make Squishmallow toys with adorable personalities, and Santino is no exception.

He loves blueberry pancakes and spends most of his time playing soccer.

11. Willow The Tie Dye Pegasus

 

 

The Squishmallow craze has various character categories, like the Citrus or Fantasy squad, where Willo belongs.

She has a purple and pink tie-dye pattern on her body with rosy cheeks and a pink and lavender-colored tail.

She is one of the rarest Squishmallows, and she has tremendous energy. She loves going to her favorite fitness class with her friends!

12. Jackie The Purple Tulip

 

 

Some Squishmallows toys resemble Disney characters, and Jackie the Purple Tulip might be one of them.

We noticed that she gives off almost the same vibe as French Fry Floyd, except she is a tulip with dark purple petals up to the top of her head. 

Jackie loves shopping with her sisters and traveling together for a retro hunt! It is one of the rarest Squishmallows with large pale green leaves and a smiling mouth.

Read: What DISO Means In Squishmallow World

13. Daxxon The Purple Alien

 

 

Daxxon is part of rare alien Squishmallows embellished with purple, blue, and a white pattern of stars.

He has dark purple speckles, antennae, and a smiling face. This alien Squishmallow traveled far to join his fellow Squishmallows in world domination!

Read: Are There Fake Squishmallows?

14. Brigita The Snow Leopard

 

 

Squishmallow Brigita is a bit rare as she is one of the stuffed animals exclusive to Target (almost the same as the few reasons Mariah from the Baby Squad is rare as she is an Aldi store exclusive).

We like that she is covered with light green spots and a beige outline. This Squishmallow has a tiny pink mouth, loves bagels, and makes mornings more fun!

15. Louisa The Penguin

 

 

Louisa is a tie-dyed rainbow penguin with a large beak and round black eyes. She comes with fluffy wings and a small crown on her head.

Marketing her doesn't come so hard, as she is one of the Squishmallows who love to ski!

Read: Complete Squishmallows Master List

What Makes the Rarest Squishmallow So Valuable?

Since launching in 2017, Jazwares (a Berkshire Hathaway subsidiary that acquired Kellytoy in 2020) has created over 3,000 unique Squishmallow designs. Most sell for $5–$30 at major retailers, but a small number of limited-production characters command four-figure price tags on the secondary market.

Several factors determine rarity: limited availability, retailer or country exclusives, event-only releases, and discontinued designs. Some of the rarest Squishmallows were created in quantities as low as 250 units. The change from common to ultra-rare can happen quickly when a design gets retired.

It's also worth noting that tag condition dramatically affects resale price. A rarest Squishmallow without its original hangtag can lose 50–70% of its price, so collectors recommend keeping tags attached and in good condition. For more on proper care, check out our Squishmallow storage ideas.

Rarity Scale

On April 19, 2022, Squishmallows introduced a six-tier Rarity Scale with color-coded hangtag seals, each with a fixed maximum production limit before designs are retired:

• Rare: Silver foil tag, up to 75,000 units globally

• Ultra Rare: Gold foil tag, up to 50,000 units globally

• Special Edition: Holographic tag, up to 20,000 units — includes exclusives found only in Amazon mystery boxes or items created for Jazwares employees

• Select Series: Black tag, exclusive to Squishmallows.com, with a maximum of 5,000 units released per month. Some Select Series have been as low as 250 units (like JSK the Cat)

• Check-In Series: Purple tag, themed around special locations and events like San Diego Comic-Con

• Founders Edition: Extremely limited — only available by finding a Founders Edition Redemption Card hidden in select Squishmallows Trading Card packs. Founders Edition Squishmallows are the most elusive in the entire rarity scale

Understanding this tag color system is one of the easiest ways to search for and determine whether a Squishmallow you find has genuine rarity and price value. The rarity scale content on the official Jazwares page is easy to reference when you're on the hunt.

How to Spot Fake Rarest Squishmallows

With the rarest Squishmallow items reaching thousands of dollars in resale price, counterfeits have become a real problem — especially for popular characters like Jack the Black Cat and Archie the Axolotl. Here are a few red flags collectors watch for:

• Stock photos instead of actual product images in resale listings on eBay or other platforms

• Price tags that seem too good to be true (an authentic $1,500 Archie at $200 is almost certainly fake)

• Misspelled character names or blurry tag printing

• Inconsistent stitching, fill quality, or fabric texture compared to verified authentic examples

Always buy from authorized retailers when possible. Whether you search on eBay, Mercari, or Facebook groups, verify before you buy. For a deeper dive, check out our full guide: Are There Fake Squishmallows?

FAQs

What was the first Squishmallow?

Cam the Cat from the Easter Squad was the first Squishmallow released in 2017. He enjoys going on adventure after adventure with his squad. While Cam is the oldest Squishmallow, he's only moderately sought after and doesn't command the high price ranges of the limited-edition characters on this page. Ages of Squishmallow fans across the world still consider Cam a classic, easy-to-find favorite.

What is the most sought-after Squishmallow?

Jack the Black Cat and JSK the Cat are the most sought after by serious collectors due to their extremely low production numbers. Among more widely available Squishmallows, Original Hans (with his bow tie and top hat), Stacy the Squid, and the Valentine squad remain highly popular. The Founders Edition releases are highly sought after and make strong targets for advanced collectors looking to add them to their collections via trading card packs.

But what's the biggest Squishmallow in the world?

How much are Squishmallows worth?

Most Squishmallows cost between $5 and $30, depending on their size and design. However, ultra-rare Squishmallows and limited-edition characters can range in price from $500 to over $6,000 on resale platforms, depending on their production numbers, condition, and collector demand. Price can change significantly based on whether the original tags are intact.

How do I know if my Squishmallow is rare?

Check your Squishmallow's hangtag for a colored rarity seal. Silver means Rare (75,000 units), gold means Ultra Rare (50,000 units), holographic means Special Edition (20,000 units), and black means Select Series (5,000 or fewer). If your Squishmallow was released before April 2022, it won't have these seals — in that case, check the Squishmallow Squad Wiki or collector communities for rarity information on your specific character.

Where can I find the rarest Squishmallows?

You can find the rarest Squishmallow characters through authorized retailers like our Squishmallow page, specialty stores, and exclusive retail partners. Some collectors also locate them through online resale platforms, collector meet-ups, and trade shows.

Joining communities like the r/squishmallow subreddit (130,000+ members) or Facebook Buy/Sell/Trade groups can also help you connect with other collectors. Many experienced collectors prefer trading over buying to avoid inflated resale price markup. However, always be cautious of counterfeit Squishmallows when shopping on third-party platforms — learn how to spot fakes here.

Wrapping Up

Jack the Black Cat remains the most iconic, rarest Squishmallow, but with only 250 units ever made, JSK the Cat may hold the title of most valuable overall. Whether you're chasing ultra-rare characters or building a shelf of your favorites, the Squishmallow hunt is half the fun.

The easiest way to start or grow is by shopping with an authorized retailer — that way, you know every plush is 100% authentic. Ready to add to your Squishmallow adventure? Browse our full Squishmallow page for characters available right now, with free U.S. shipping on every order.